- Augmented Reality Solutions based on object recognition, recognition of surfaces or markers
- Allowing users to place virtual objects into a real context
- The user has several interaction and configuration options
- Beacons are placed inside the cars displayed on the sales floor
- When the visitor comes within the defined range around the car she or he receives the corresponding information in the mobile app
- The visitor gets valuable information about points of interest where as the dealer gets meaningful information about users’ behavior and interests
- Digital Price Tag not only digitizes the price labeling of products, but also enables an extraordinary way of customer interaction in retail stores and provides detailed information that is always up-to-date
- Basic information and pictures of the exhibited product
- Digital takeaway of the displayed information with smartphone
Founded in Heidelberg in 2001, AMERIA AG is one of the leading providers of software solutions for creating unique B2B & B2C customer experiences. With the ecosystem of the Connected Experience®, AMERIA offers the world’s only cloud platform that supports all digital devices and installations. The portfolio includes tailor-made solutions for large corporations as well as standard solutions for small and medium-sized companies. In addition, AMERIA supports the core processes of the digital transformation with industry-specific solutions in the area of automotive, chemicals, pharmaceutical, retail, public sector and many others.
The flagship and centerpiece of AMERIA’s Connected Experience® is the CX Manager. The cloud solution collects valuable data about the consumer behavior outside the web in a centralized manner, links it with existing enterprise data, e.g. CRM systems, and thus enables a real 360° view of the consumer for the first time. With the mission of delivering the best customer experience there has ever been CX Virtual Promoter plays an important role – because no other interactive digital touchpoint generates so much attention and opens the door to the digital world.