03 March 2020

The fan enthusiasm machine at TSG Hoffenheim

Virtual Promoter – first assignment at TSG Hoffenheim

Die Fan-Begeisterungsmaschine bei der TSG Hoffenheim

Virtual Promoter at TSG Hoffenheim (Picture Source: AMERIA AG)

01.03.2020: The Virtual Promoter of the AMERIA AG inspires football fans and marketing experts with its first assignment at TSG Hoffenheim.

Soccer Bundesliga club TSG Hoffenheim has a spectacular new addition: After Munas Dabbur, the Virtual Promoter is now also on the team of “the Hoffenheimers”. The interactive display was developed and trained by AMERIA AG in Heidelberg. The superstar among the interactive displays could now prove its extraordinary abilities on February 1st in Sinsheim.

Not like Munas Dabbur on the pitch against Bayer Leverkusen, but in the VIP area of the PreZero Arena. The Virtual Promoter is an 84″ 4K display, which is positioned eye-catchingly in the entrance area of the VIP area. All fans who enter the area before the game are welcomed here by the Virtual Promoter.

A selfie with the TSG pros – welcome to the team!

The first thing you see on the Virtual Promoter’s huge display are three players from TSG Hoffenheim. There is an invitation: “Take a picture with your stars!” The Virtual Promoter has an integrated photo box, where everyone can take a selfie with the TSG professionals. Via a terminal next to the display
you are instructed to take your personal photo in a few steps.

Simply select “Go” to hit the goal

Just touch the touch screen on the terminal and off you go: First you choose your four favourite players from six Hoffenheim players. Then you step in front of the Virtual Promoter and see yourself standing in the stadium in full life size on the display. Even the stadium atmosphere is imitated 100% realistically. But now the trick: The four selected players join in, take you into their midst – don’t forget to smile – and the camera shoots the selfie.

Enthusiasm among football fans and marketing enthusiasts

After the snapshot you enter your e-mail address at the terminal and the selfie will be sent directly to your mobile phone. Now you can share the spectacular photo with your favorite players via social media.

A definite wow-effect for every fan

The Virtual Promoter really does a good job and inspires the fans all around. But that’s not all it can do. Because in the background, it also inspires all the marketing experts present by processing the data obtained from the fans and creating precise customer profiles.

Enthusiasm is measurable

Next to the Virtual Promoter, AMERIA AG has positioned a large screen which shows what the Virtual Promoter can do for the marketing departments of the world. A diagram impressively shows in figures how the Virtual Promoter attracts the attention of customers and thus improves customer communication. Obviously a real win-win situation.

Successful debut of the fan enthusiasm machine

After the show on the Virtual Promoter in the entrance area, the Hoffenheimers’ game against Bayer Leverkusen was kicked off at around 15:30. TSG Hoffenheim was also able to score a victory there. What the Virtual Promoter had already achieved in the business area, was finally achieved in the arena. The fans in the VIP area were not only thrilled by the team on the field, but also by the Virtual Promoter.

AMERIA AG plans to equip the Virtual Promoter with additional features for every home match of the club: In the future, fans will not only be able to shoot a selfie, but also create a whole Instagram story.

Big Players take the Virtual Promoter under contract

The Virtual Promoter is used in this form with photo box feature and stadium atmosphere exclusively at TSG Hoffenheim. But the technology and the apps running on the Virtual Promoter can be individually adapted to each company. Many companies already use the development of AMERIA AG in local business, in showrooms or at trade fairs – for example John Deere, TUI Cruises, Haribo or Porsche.

You can learn more about the Virtual Promoter’s steep career at www.virtualpromoter.com

Founded: 2001
Location: Heidelberg
Employees: over 80 – and rising
Services: Trendsetting digital technologies for stationary areas and public spaces
Unchangeable characteristic: global innovation leader
customers: Porsche, Haribo, Lego and many more

Company contact
Christopher Koper
Kirchheimer Weg 4
69124 Heidelberg
+49 6221 3521 500

Press contact
Taurus advertising agency
Tim Meyer
Hauptstr. 80
68259 Mannheim