04 February 2020

Virtual Promoter inspires customers and marketing managers

.. in real life

Virtual Promoter begeistert Kunden und Marketingmanager

Virtual Promoter – TSG Hoffenheim (Picture source: @AMERIA AG)

ISE 2020, 11-14 February in Amsterdam: AMERIA presents the future of interactive customer communication.

The first division club TSG 1899 Hoffenheim has a sensational new addition to its team: the Virtual Promoter of AMERIA AG from Heidelberg. The innovative interactive display is located in the visitor area of the football club – a real sensation. A long queue of visitors and fans regularly forms in front of the huge 84″ 4K display. But what is this about?

A selfie with the football stars – Virtual Promoter makes it possible.

The fans of TSG 1899 Hoffenheim wait patiently until it is their turn to interact with the Virtual Promoter and take a picture of themselves and the football stars. How does it work? Not by magic, but by sophisticated technology – the Virtual Promoter offers a unique photo box experience. The fan sees himself on the life-size display, via gesture control he selects his favourite players who will join him “live”, and then clicks and gets an awesome result! A selfie of him standing with his stars on the lawn in the stadium – and it looks 100% real. Using a small input screen next to the Virtual Promoter, the fan can then enter his data and have the photo sent directly to his mobile phone to share it with the world via social media: Together with the superstars in a team – an definite wow-effect for every fan.

The Virtual Promoter scores points for TSG 1899 Hoffenheim.

Not only the fans are thrilled – the marketing manager of TSG 1899 Hoffenheim is also delighted. He is happy about the newly acquired customer data, which he receives via the extremely powerful cloud solution of AMERIA AG – with connection to SAP technology. On his iPad he can observe in real time how the use of the Virtual Promoter provides valuable data that he can use for targeted marketing.

Win-win situation for fans and the marketing department

Everybody wins with the Virtual Promoter: The fans of TSG 1899 Hoffenheim have a great digital football experience and the club wins not only the hearts but also the data of the fans. The Virtual Promoter at TSG 1899 Hoffenheim is a real “fan enthusiasm machine” – at the same time, it shines with its outstanding software, with which the club scores the decisive points in customer communication. Both the customer and the marketing department are happy.

The Virtual Promoter is under contract with TSG 1899 Hoffenheim from February 1 – at the ISE 2020 AMERIA AG will present it from February 11 to 14. The software company will also present the Virtual Promoter in three other use case scenarios there.

AMERIA is also bringing Virtual Promoter into play with other big players.

AMERIA AG has developed the Virtual Promoter and other products for the digitalization of stationary surfaces – in retail and other industries. Big players such as Porsche, Haribo, Lego, John Deere or TUI Cruises already let the Virtual Promoter work successfully for them – individually adapted to their own marketing strategy. The goal is always to obtain valuable data from enthusiastic customers in order to create an individual, very personal brand experience for them.

Gesture control, photo box, gamification – Virtual Promoter has many talents.

Virtual Promoter offers realistic human-to-human interaction through photo box integration or innovative gesture control. This puts it in a completely different league than other interactive displays or terminals commonly available on the market. For customers like Lego or Haribo AMERIA AG has also integrated Gamification –
interactive games that are played using gesture control. The user is not simply facing a display, but a life-size person or an avatar. The possibilities here are almost unlimited and always perfectly matched to the respective company’s needs. AMERIA AG will be happy to consult interested marketers on the different possibilities at ISE 2020 and will even present four different Virtual Promoters on one stage – an exciting look into the future of interactive customer communication. A clear recommendation to all marketers: Check it out!

Founded: 2001
Location: Heidelberg
Employees: over 80 – and rising
Services: Trendsetting digital technologies for local areas and public spaces
USP: global innovation leader
customers: Porsche, Haribo, Lego and many more

Company contact
Christopher Koper
Kirchheimer Weg 4
69124 Heidelberg
+49 6221 3521 500

Press contact
Taurus advertising agency
Tim Meyer
Hauptstr. 80
68259 Mannheim